Manager of Web Development

through his or her understanding of user-centered design techniques, coordinates the planning, maintenance, tracking, and accessibility of Web site content in a way that ensures an appropriate balance between the user experience and the internal business needs of the company.

This individual also provides:

• Consulting services to internal customers on the best uses of Internet technology.
• Management and mentoring of content developers.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Coordinate and prioritize multiple development activities among the content management team and the Java development team
• Work closely with the project management role(s) to ensure that Web projects are completed on time, within budget, and with agreed upon scope.
• Prepare and maintain a long-term plan for Web site development and presence balancing business goals and input from stake holders with user-centered design principles.
• Manage, develop and mentor junior members of the team, consistently evaluating ways to improve the skill set of the development group
• Ensure a consistent user experience across IDEXX Web sites, Web applications, intranets, extranets, newsletters and e-mail marketing by developing and promoting a uniform Web branding strategy in collaboration with marketing department, Web Strategist and Web Core team , and by promoting shared content and content management utilization when feasible
• Establish policies and procedures for publishing Web pages and Web applications in conjunction with content creators. Develop, implement, and enforce Web site appropriate use and privacy policies.
• Evangelize Web solutions, processes, and the team to business leadership and customers. This should consider and promote common solutions for all of IDEXX’s global customer and business interests.
• Foster business relationships to promote and become the chosen web solutions source throughout IDEXX.
• Identify, recommend, define and prioritize new features in conjunction with business leaders and department managers.
• Identify, implement, and manage Web site presence and promotion opportunities, such as search engine optimization, registration and marketing and establishing pointer links from other relevant Web sites.
• Assess and itemize costs for Web site enhancements and modifications.
• Identify, negotiate, and manage 3rd party solutions.
• Participate in the development and integration of graphical and multimedia components into the Web site using proven technologies.
• Track and evaluate new standards, technologies and trends in Web site development, design, and delivery, taking action based on Web analytics and user feedback.
• Assess, recommend, and purchase Web authoring, development, and publishing tools as required.